Thursday, 1 May 2014

Evaluation - Question 4


What would the audience be for your media product?

 

Audience profile:

 

Gender: Male/female

 

Age: 35-40+

 

class: middle class+    -  this is due to the stereotype of the high class enjoying more calm and relaxing classical music or the stereotype that you must listen to classical music because its 'posh' and that’s what rich people do.

 

Interests: sports, music, etc...

 

Disposable income for magazine: £5-£10

 

My ideal audience would be someone that could obviously afford the magazine but appreciate everything within it, for example, in my issues there is score paper that is given away free – score paper is not cheap and is very resourceful to composers, it would be ideal for the reader to have some connection with music. This could be in the form of a player or a composer. Even if the reader didn’t have a clue about classical music but just enjoyed it that still wouldn’t be a loss.

To find out this date I used open questionnaires mixed with a couple of closed questions.

Why did I do this?
- Open questionnaires measure the opinion of someone, this is good when you want a large number of varied results and this gives you insight into what the personal thinks about it as its their independent thought.

- Closed questionnaires are easier and faster...you normally just have to tick a box or something. This is to get a general understanding of what people think and it allows the process of grouping answers together quicker because there aren't answers that are personal ones - there is a set amount of questions and people have to choose from them.

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